Foundational marketing work for upcoming release of new game IP, "Gods & Monsters". Some examples of work included the development of the game's box key art, teaser trailer, O&O social channels & web, and announcement at E3.

Objective: Build awareness and hype on upcoming game, "Gods & Monsters".

My Role:
- Brand management: Value positioning, GTM planning, audience segmentation, budgeting, etc.
- Key asset development
- Agency relationship
- Creative direction